Audience & UX

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

Powered by Hollywood's priorities of intellectual property rather than Silicon Valley's focus on user experience and innovation, the shifts in smart tv interfaces are palpably different than those on a desktop. Here's how prominent film-focused channels stand up.

What does personalized content actually look like in 2021? Check out these good-better-best examples of personalization.

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.