Audience & UX

Why are we still building websites with blogs tacked on at the end? Are blogs really good for SEO?

SparkToro is an audience research tool for the era of creators, influencers and podcasts. Read the Content Technologist review.

As a close-reader-by-trade, I’ve found myself analyzing the phrases and clichés of the coronavirus crisis. Let's reflect on the early COVID-19 cliches.

“I’m giving the audience what they want,” says every media executive I’ve ever met or seen speak, in one way or another. But during the COVID-19 pandemic, our news habits shifted.

Mailchimp is the best designed email platform I’ve ever used, and it has been for over a decade.

Here’s what I tell clients and people who want to learn more about writing an email newsletter.