Analytics

64 posts

When words and math collide: Old-school tried and true language processing algorithms

When words and math collide: Old-school tried and true language processing algorithms

Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.

Performance analytics for content teams: The Content Technologist Measurement Model

Performance analytics for content teams: The Content Technologist Measurement Model

How to measure your content's performance, regardless of the business model

A guide to content analytics: Why content professionals should care about their metrics

A guide to content analytics: Why content professionals should care about their metrics

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

Making impressions a thing of the past: Grounding your content performance data in reality

Making impressions a thing of the past: Grounding your content performance data in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.

When it comes to content, is data science actually scientific?

When it comes to content, is data science actually scientific?

Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.