Analytics

Even in the face of "black box" algorithms, the history of artificial intelligence—natural language processing, more specifically—has left plenty of clues.

How to measure your content's performance, regardless of the business model

ke it or not, it's up to us, the people who enjoy making things, to advocate for what we value and to value what we create. We must, on a base level, understand our numbers.

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

In digital content, measurement remains a massive boondoggle for most organizations. Here's our reliable, replicable method for measuring high-quality content.

Understanding predictive modeling can help you play moneyball temporarily, but it doesn’t scale as anticipated. And the scientific method completely falls apart when applied to the chaos of the internet. Here's why.