A resource for content professionals working in the age of algorithms

Baby's umpteenth tradeshow: How the news publishing industry is surfing the AI tide

What I heard and did not hear at ONA

Downtown Chicago, featuring the Chicago Tribune.
286 posts

Building systems for replicable project success

Paper with line graph drawn on it; x-axis is "sucking" to "not sucking," and y-axis is "the past" to "the future."

Freelancing gets a bad reputation because of its infamous feast-and-famine cycles that can make even the most resilient among us feel anxious. One way to not only survive, but thrive is to build repeatable, scalable systems that position you as the unequivocal expert in your field.

How content excels with creative organizational design

How content excels with creative organizational design

Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Dive into how design can ferment culture.

Consistency of vision and "good" content

A cookie decorated with Google's logo.

A reflection on the meaning of good content, as defined by Google — for better or worse.

Productization: The path to more profitable freelance work

Productization: The path to more profitable freelance work

Agencies are tired of reinventing the wheel for every project, opting instead to convert their services into products. Here's why (and how) freelancers should follow their lead.

Everything lives in the rectangle: Federated content & social media

xkcd no. 927

From Mondrian to federated content, we're on the cusp of reimagining social media so that it communicates what mass social networks left behind.

Rising above the platform: How we're refocusing our social media strategy

Post from Deborah Carver: "Notes for professionals: On LinkedIn, ICP never means 'Insane Clown Posse.'"

There's no point in denying it—the social media landscape has undergone some significant changes. Here's what we're doing to shift our strategy and stay in the game.

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