A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Keyword research: Our best explainers, deep dives, and curated outside resources

With Natural Language Processing evaluating most content online, keyword research is more important than ever. Here's everything we've ever published about it.

Cultivating ideas in content production: This one weird trick will separate the bots from the professionals

Cultivating ideas in content production: This one weird trick will separate the bots from the professionals

When we publish content on behalf of a business — for any reason at all — we are always making an argument. We are always floating an idea for our audience to accept or reject. How can we bring ideas to the forefront of content production?

A brief introduction to content administration: The boring processes that make or break content in business

A brief introduction to content administration: The boring processes that make or break content in business

Nestled between strategy and production, content administration provides the necessary legal, budgetary, structural, and forecasting functions for content of all types to succeed in corporate environments.

From engineered content to informed editorial: Blazing new trails in digital publishing

From engineered content to informed editorial: Blazing new trails in digital publishing

With data science and algorithms being panned into binary, good-versus-bad narratives, where can we find clarity and room to experiment?

Funeral for a friend: Remembering G.R. Anderson Jr.

Remembering my friend and mentor.

Evaluating content strategy at the organizational level: New dimensions to consider

Evaluating content strategy at the organizational level: New dimensions to consider

Content powers many businesses, but decision-making about content strategy is rarely elevated to the leadership level. These five continua will directly connect content strategy decisions with budget fluctuations and tangible results.

Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome to The Content Technologist! You've successfully subscribed.
Welcome back to The Content Technologist
Success! You now have access to additional content.