A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

The 12 most innovative content formats of the 2010s

The 12 most innovative content formats of the 2010s

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

The best-looking forms and data collection on the internet: Typeform review

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

The problem with Authority in SEO

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

How search and content recommendation algorithms work

How search and content recommendation algorithms work

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Grading the extreme complexity of search appearance: Morningscore review

Grading the extreme complexity of search appearance: Morningscore review

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

If Likes are gone, what you should measure on Instagram?

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

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