A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

Can content personalization algorithms satisfy the multitudes of personal taste?

Can content personalization algorithms satisfy the multitudes of personal taste?

When actually engineering and optimizing content for personalization, two major challenges arise: the Inventory problem and the Interpol problem.

CT No.93: Personalization problems: Inventory & Interpol

9/2/21: The challenge of engineering personalized content

Breaking down web content personalization tactics

Breaking down web content personalization tactics

How content personalization systems actually work in 2021

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.

Badass ideas for your pitch deck: Knock your web content out of the park

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

Commonly misread metrics: Time on page, session duration and engaged time

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

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