A resource for content professionals working in the age of algorithms

CT No.260: News has no memory

For humans bearing the burden of memory, a tightly written news recap feels incredibly thin. A video is too much. Little exists in between.

288 posts

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

On iteration: Why digital business folks and content producers don’t always see eye-to-eye

Iteration is a repetition of a process to solve a specific problem, and it’s a big part of how machine learning algorithms are developed. But the way devs and data scientists think about iteration doesn’t always match with editorial and entertainment industry production methodologies and norms.

Parrots are not stochastic and neither are you

Collage of parrots and mathematical formulas by Arikia Millikan

Like humans, parrots comprehend. They understand options and make choices based on comprehension. While the stochastic output of an LLM can seem like an entity deciding or exercising creative thought patterns, it’s just an algorithm running on a computer.

How to mine good insights from negative feedback for content strategy

Kyle and Stan look on as Cartman wears a box over his head on South Park.

Customer feedback has become a precious commodity for content marketers. The lessons ecommerce vendors are learning from reviews apply to any online content business. It's time to listen to your customer feedback.

AI tools for professional writers: How to prompt, what to build, and what to avoid

An illustration of a robot with a human face and hands using a geometric compass.

Generative AI has the immense power to transform content production. After testing out many of the tools generally available, I’ve identified the best ways that writers can use popular AI writing generation tools for ideation, support, and research.

Why content strategists should add visual concepting software to their toolkits

Example of a brand jam showing visual concepting for a food media collective.

Visual concepting tools have branched into the strategy, brand, and content disciplines. They present rich canvases to communicate vision, a far cry from algorithms that fill content templates.

Fashioning content strategy for the metaverse

The Gucci Garden Experience on Roblox. (Photo credit: Lifestyle Asia Singapore)

Understanding the what, why, and how of fashion’s investments in the metaverse from a content strategy perspective provides a rich source of case studies, best practices, and competitive research for business decision makers and strategists alike.

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