Deborah Carver

Are attractive websites more likely to trick experienced content strategists?

Perpetuated primarily by startups hungry for users and the entrepreneurial agencies and thought leaders who serve them, bad data begets worse expectations. Rapid rocketship visibility graphs imply that business results will follow—almost never the case long-term.

The Content Technologist gets a brand new dress and (finally!) adds commenting on posts

Links and books and an event

Don't ever tell anybody anything. If you do, you'll end up missing everybody.

Before you choose a platform for yourself or your company, think seriously about what how you want to create, manage, distribute, maintain and monetize your content.