Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Search & Discovery

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

Search & Discovery

How search and content recommendation algorithms work

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

AI & Algorithms

Grading the extreme complexity of search appearance: Morningscore review

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

Analytics

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

A shortcut to website redesign scoping: The Postlight RFP Builder

The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.