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Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

If Likes are gone, what you should measure on Instagram?

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

A shortcut to website redesign scoping: The Postlight RFP Builder

A shortcut to website redesign scoping: The Postlight RFP Builder

The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.

SEO basics for 2020: What Google's BERT update means for content creators

SEO basics for 2020: What Google's BERT update means for content creators

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

A phantom that may be the next big indie publisher CMS: Ghost review

A phantom that may be the next big indie publisher CMS: Ghost review

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

What scares me about the business of digital media: late 2019 edition

What scares me about the business of digital media: late 2019 edition

I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.

Better than a UX stock photo: Mural review

Better than a UX stock photo: Mural review

Today’s tool, Mural, is Post-Its for digital design, which, like sticky notes, seems completely unnecessary until you use it. Read The Content Technologist review.

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