Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

AI & Algorithms

Grading the extreme complexity of search appearance: Morningscore review

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.

Analytics

If Likes are gone, what you should measure on Instagram?

How should you measure Instagram when Likes are gone? Read about some engagement metrics that tell you the real story.

A shortcut to website redesign scoping: The Postlight RFP Builder

The talented developers at Postlight put together a handy tool to help you understand what your needs will be for the website RFP process. Read The Content Technologist review.

AI & Algorithms

SEO basics for 2020: What Google's BERT update means for content creators

BERT supposedly affects up to 10% of all search queries. It may have affected legacy news websites quite a bit. If you have a large content-driven website, you may have seen a change. Read more about how changes from BERT may affect your website and content business.

Strategy

A phantom that may be the next big indie publisher CMS: Ghost review

Ghost is an open-source content management system that is clearly inspired by the best features of Wordpress. Read The Content Technologist review.

The Business of Content

What scares me about the business of digital media: late 2019 edition

I fear private equity firms and venture capitalists who rightly think that there is good business in media, but who think that is a game of margin-shifting, tweaking algorithms and P&Ls.