Deborah Carver

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.