Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Analytics

The 5-step SEO and content website health check

Five in-depth checks to benchmark and measure your content performance, email health, brand visibility and more. Repeat as often as needed.

Analytics

Content measurement for committed publishers: Parse.ly review

Parse.ly tries to distill the very real problem of Google Analytics confusion into a few basic metrics.

Analytics

How to measure content performance without traffic metrics like pageviews or sessions

Pageviews suck. Sessions aren't much better. How will you measure content better in the 2020s?

Audience & UX

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

Content Strategy

The 12 most innovative content formats of the 2010s

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

Deborah Carver

The 5-step SEO and content website health check

Content measurement for committed publishers: Parse.ly review

How to measure content performance without traffic metrics like pageviews or sessions

An enterprise platform for obsessive content and design testing: VWO review

The 12 most innovative content formats of the 2010s

The best-looking forms and data collection on the internet: Typeform review

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