Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

conversion rate optimization

An enterprise platform for obsessive content and design testing: VWO review

VWO makes the process of A/B testing website and app content fairly simple, providing easy WYSIWYG solutions for many visual website changes. Read The Content Technologist review.

The 12 most innovative content formats of the 2010s

Let’s consider the bits of content that make our world delightful and useful — the top 12 innovations in content tech from 2010-2019.

The best-looking forms and data collection on the internet: Typeform review

Typeform makes really good-looking forms without iFrames. Read The Content Technologist review.

The problem with Authority in SEO

In the SEO world we are concerned with Authority. This essay explores how SEO authority is built and recorded.

Strategy

How search and content recommendation algorithms work

You're right to be skeptical of organic search algorithms. But it's also helpful to have an awareness of their very human characteristics. Here's how search and content algorithms work, broken down for the non-experts.

Grading the extreme complexity of search appearance: Morningscore review

Morningscore provides entry- to intermediate-level SEO analysis and tracking functionality, assigning websites a score based on organic search rankings and visibility. Read The Content Technologist review.