Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

364 posts

Analytics

The downfalls of content performance KPIs

The downfalls of content performance KPIs

KPIs are also fantastic when programming a computer or optimizing an advertising algorithm. For content analytics, however, single KPIs are a bad choice.

Audience & UX

A short-term Substack review

A short-term Substack review

You know what Substack does. Like Blogger and Wordpress and Tumblr, Substack is a way of life. Read The Content Technologist review.

Audience & UX

Insights from writing a weekly newsletter for exactly 1 year

Insights from writing a weekly newsletter for exactly 1 year

What did I learn after writing a newsletter every week for a year?

Search & Discovery

How SEO makes content better: A personal history

How SEO makes content better: A personal history

SEO brings more audience feedback into content production -- and that's a good thing. Here's why I still believe that SEO improves content.

The Business of Content

Digital marketing agencies in the era of accountability

Digital marketing agencies in the era of accountability

Why is "Stop Hate for Profit" led by brands and not the expert agencies who convinced those brands to get into Facebook marketing in the first place?

Transcription as a service: Otter.ai review

Transcription as a service: Otter.ai review

Otter.ai is a ridiculously intuitive AI transcription software. Read The Content Technologist review.

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