Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

information architecture

The stubbornly persistent data management / CRM / content calendar tool for web-based businesses: Airtable review

If you think you may start a directory one day, Airtable is a great place for all that info, as well as anything else you could store in a jacked-up spreadsheet.

Search & Discovery

Badass ideas for your pitch deck: Knock your web content out of the park

What can brands and media companies do to stay on top of it? Try these nine leading-edge ideas for your digital strategy.

CT No.91: Put this in your deck and pitch it

8.19.21. It's pitch season, froshies. Plus a review of a web 2.0 classic.

Commonly misread metrics: Time on page, session duration and engaged time

Session duration and engaged time are crucial performance metrics for content-rich websites. Learn why they're often misread.

Search & Discovery

Redirection: The most necessary Wordpress plugin for site migrations

Redirection is a Wordpress plugin that manages bulk redirects. It's an amazing tool for SEO, and I wish more CMS had something similar. Read how it saved me last week.

CT No.90: Evaluating duration and time-engaged metrics

8.12.21. Understanding duration and page engagement metrics, the bestest ever Wordpress plugin and tech stack linkapalooza.