Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

361 posts

Production

Internet business writing tips #3: Insight vs. observation and other troublesome word pairs

What's the difference between an anomaly and an outlier? How do you best leverage the word "leverage"? Check out these troublesome business writing word pairs.

Strategy

Internet business writing tips #2: The case for shorter sentences

Y'all need to write shorter sentences. Here's what to cut from your business writing and why.

Audience & UX

Internet business writing tip #1: "This is" weak prose

Why "this is" is uninspired writing, despite its popularity in the newsletterverse.

Production

How I write and optimize each issue of The Content Technologist

A detailed description of my writing and optimization process, along with how it relates to my freelance business strategy

Contracts get freelancers paid: Bonsai review

Contracts are key to a freelancer's financial security and sanity. To keep my business in line, I use the automated contract templating system in Bonsai.

information architecture

How to develop a tagging system for Ghost (or any other CMS)

Tags attach metadata labels to your unstructured (paragraph/post) content. Here are my methods for creating a manageable tagging system in Ghost or any other CMS.