Deborah Carver

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

Launching June 30: Your content IS your marketing.

Possibly the best assembly of links in this newsletter's history

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

Content distribution is the process of getting previously created content out to its intended audience via email, search, social media, or websites.

The thing about great ideas is that they also need to be accompanied by the skills to execute to completion. Acting is actually doing something, as a great teacher once said.