Deborah Carver

In this issue: * A brief reflection on style and its role in content * Links of the week: Content management and shoddy tech journalism * Did you read? You should do that weird content project you've been thinking about Great content, structured properly, fosters business growth. Make your content last

Through style, we embroider our brand into our organization's words and appearances, choosing what to enforce, what to highlight, and what to leave behind in the back closet, out of the spotlight.

Launching June 30: Your content IS your marketing.

Possibly the best assembly of links in this newsletter's history

Instead of trucks and newsstands, in 2024 we have web- and social network-based aggregator systems that pipe content directly to consumers via software. Navigating algorithmic distribution is a necessary challenge. Here are some tips.

Content distribution is the process of getting previously created content out to its intended audience via email, search, social media, or websites.