Minneapolis, MN

Deborah Carver

Deborah Carver is the publisher of The Content Technologist. She is an independent consultant on all things digital publishing, specializing in large content-driven websites.

362 posts

Analytics

Making impressions a thing of the past: Grounding your content performance data in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

newsletter

CT No. 217: Digital performance data that's rooted in reality

Everyone else's numbers are inflated, but your own data is your gold. Learn to trust your owned data and make decisions with verifiable performance metrics.

Search & Discovery

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

Should I, as a website publisher, be angry that an AI summary engine includes my content in its index? Or should I not be so precious about my intellectual property? Here's how I'm making that data-driven decision.

newsletter

Deborah Carver

Making impressions a thing of the past: Grounding your content performance data in reality

CT No. 217: Digital performance data that's rooted in reality

Should I let Perplexity crawl my content? Pitting legacy media intellectual property standards against AI discoverability

CT No.216: Perplexity perplexes + solstice soothes

CPU No.9: Jakob's "law," keywords in URLs, and other website navigation myths

What's a good web content engagement benchmark? Adding sophistication to your analytics approach

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