I offer many digital strategy and organic content strategy services, most of which are specialized and customized for each individual client, some of which take the better part of a year. I work primarily with content marketers and publishers – but also help brands begin content marketing programs.
If you’re just getting into content analytics or data-driven strategy and you don’t know where to start, here are a couple of gateway products so your business can get a feel for what a partnership or project with me is like.
Not seeing something that fits you? I'm always available to talk specifics.
Content analytics horoscope
Let me look into your website or email data and find new opportunities and ideas for your content. As an experienced analyst, this overview explains what your data means and can be used as:
- The bones of a data-driven content strategy
- A customized foundation for measuring content ROI
- A preliminary understanding of what content is most successful, and through which channels
- Recommendations for redesigning or rethinking information architecture or UX design
It will provide you both with immediate opportunities to grow and long-term ideas for increasing visibility, engagement and conversions.
If you aren’t getting the most out of your analytics platform, I’ll also provide tips on how to make it work better for you.
A content analytics horoscope is best for companies that have between 50 and 10,000 pages of content, with more than one year of Google Analytics data.
Content tech stack evaluation
How are your content operations? Is your software doing the job you need to accomplish your publication goals?
I’ll take a look at your tech stack and speak with core stakeholders — from IT/engineering to content creators — to make sure your software is doing the job it needs to do.
With this service, I’ll dive deep into how you’re using your:
- Content management system (CMS)
- Email service provider (ESP)
- Content workflow process/software
- SEO process/software
- One additional software category of your choice (aside from CDP — that’s a much bigger category that requires many more stakeholders, so it’s not included in the tech stack eval)
I’ll evaluate your existing tech stack and look for optimizations and improvements. If your software is not meeting your needs, I’ll recommend vendors for you to examine.
This service works best for content marketing or publishing teams who are have an existing investment in content software (all of the above) and are looking to confirm/change their investment. If changes are recommended, I’ll also point you to software evaluation processes that would work best for your team.
Investment: $6,250+ (depends on the size of your team and content program)
Interested in either product? Fill out the form below and let me know!